The whole funnel in one view. The pipeline reads every list in the sidebar; the scoreboard is a self-saving weekly log; web numbers come from Google Analytics and Search Console (links below), copied into the log each week.
Prospects
896
105 wave 1 + 173 new + 533 existing + 85 London
Contacted
0
marked emailed +
Replied
0
reply rate
Clients
0
signed
Weekly scoreboard
Log the sales inputs and the web totals once a week. Pipeline is the leading indicator; revenue lags it.
Week of
Touches
Replies
Reviews
Closes
Web sessions
Web leads
Notes
Web analytics and search
Everything measuring truefigure.ca, wired and verified Jul 7, 2026. Connect once and the real numbers from Google Analytics and Search Console load straight into this page; the latest snapshot stays cached on this device.
Not connected yet.
On the site right now
·
active visitors this instant, GA Realtime
Sessions · 28 days
·
users and page views load here
Leads · 28 days
·
generate_lead totals, plus the supporting events
Google Search · 28 days
·
clicks from Google results; impressions and position load here
Daily sessions and leads, last 28 days
Top search queries Search Console · 28d
Query
Clicks
Impr.
Pos.
Top pages by views GA · 28d
Page
Views
Pages Google surfaces Search Console · 28d
Page
Clicks
Impr.
Where sessions come from GA channels · 28d
Stack status
Google Analytics 4 · live
G-1FQLQJ3FFG
Property "True Figure", stream 15217629231, owned by info@truefigure.ca. One config point in the site's app.js puts the tag on all 26 pages.
Search Console · verified
Domain property
DNS TXT record on the truefigure.ca zone: covers every URL, survives redeploys. Sitemap submitted Jul 7.
Sitemap health
26 / 26
Every URL returns a clean 200 with zero redirects (guides trailing-slash fixed Jul 7). robots.txt keeps this tracker out of Google.
Money event
generate_lead
Fires on every click to email you a booking. Star it as a key event in GA so it counts as a conversion.
Verified end to end on Jul 7. Headless-browser test: the tag injects, hits reach Google carrying G-1FQLQJ3FFG, and Google accepts them (HTTP 204). If Realtime shows 0, that is your ad blocker or a brand-new property still warming up, not the site. Standard reports fill in 24 to 48 hours.
Fired by the site's shared app.js on truefigure.ca. These names are exactly what you will see in GA reports.
Event
Fires when
Why it matters
generate_lead money event
A click on any email link, "email to book your review"
The lead itself. Star it as a key event and judge every page and channel by it
book_review_click
A click through to the contact / booking page
Intent, one step earlier in the funnel
phone_click
A tap on the phone number
The mobile lead path
email_copy
The copy-email button
Leads who copy the address instead of clicking
calculator_use
First interaction with the HST Quick Method calculator
Engaged visitor; the tool is the content magnet
page_view, scroll, outbound
Automatic, GA enhanced measurement
Sessions, top pages, traffic sources: the base layer
Measurement to-dos
The last clicks to finish the stack. These save on this device, separate from the 33-step launch plan.
Launch progress0 / 33 done
Target: first paying client by the end of the launch sprint. Phases 0 to 2 are setup, 3 to 4 win the client, 5 compounds.
0
Foundation, free and low-cost
mostly live
1
Pick the lane and build the target list
this week
2
Build the outreach engine
setup
3
Work the funnel
ongoing
4
Close and onboard client #1
the goal
5
Systematize and compound
scale
One thing at a time. The whole plan reduces to a single first action repeated: get in front of a small-business owner and offer a free review. Phases 0 to 2 just make that conversation possible and credible. Check a box, do the next one.
Wave 1 complete: all 86 emails sent Jul 2 to 21 (6 bounces, 3 declines, 0 meetings; touch-2 follow-up still open). Real Gmail sends sync in automatically and rows you set by hand always win.
Business
Area
Owner
Email
Status
Notes
Toronto new-business pipeline from the Aug 4, 2026 email sweep: 777 signals, 411 unique new 2026 businesses; the 173 workable ones are below (25 with a published CASL-eligible email ★ incl. source proof in outreach/toronto-new-businesses.md, 133 pre-open for walk-in/DM, 9 opened with an Instagram channel, 6 to verify). The other ~240 opened-2026 rows with no public contact stay in the .md archive; the raw city-data universe (DineSafe first-inspections, licences, permits) is in outreach/toronto-universe/. Check suppression-list.md before any send.
Business
Type
Where
Stage
Contact
Status
Notes
Tier 2 volume pool from the Aug 5, 2026 batch harvest (40 agents, 7 verticals x neighbourhoods): 533 net-new CASL-emailable EXISTING Toronto businesses, each email verified on the business's own page with the source URL kept as consent proof in outreach/toronto-emailable-existing.md. Deduped against wave 1 and the Toronto-new tab. Sequences A (food), B (fitness) and C (clinics) already exist; beauty, retail, trades and pro services still need templates written. 6 rows are flagged no MX and must not be sent. Check suppression-list.md before any send.
Business
Segment
Area
Vertical
Contact
Status
Notes
London ON expansion pipeline from the 71-agent lead-engine sweep (Jul 13, 2026): 121 new or upcoming businesses found; the 85 actionable ones are below. Chains/corporate, the not-actually-new rows, coverage gaps and the re-run recipe live in outreach/london-new-businesses.md (+ .json). ★ = conspicuously published email (CASL-eligible; log the source URL before sending). Pre-open spots have no incumbent bookkeeper: walk-in and DM convert best.